Yesterday built it.Today runs it.Tomorrow inherits it.
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About ACT-P
Africa’s Creative Trade Pavilion
MADEFest’s flagship trade, networking and business platform, now a standalone one-day continental gathering at the Afreximbank Africa Trade Centre, Abuja. Creatives, policymakers, investors, development institutions and emerging talent in one room, around one agenda: the future of Africa’s creative economy.
Its defining idea is Fusion of Eras — every session puts a legacy voice, a currently-scaling operator and an emerging voice in direct conversation.
The philosophy
Fusion of Eras
Industry time travel: lessons from yesterday, realities of today, futures for tomorrow’s youth. No other gathering is built to put three generations of the creative economy on the same panel at this scale.
01
Yesterday
Pioneers & veterans
The people whose work laid the foundations of today's creative sectors, sharing the lessons that still hold.
02
Today
Operators & leaders
The ones building and scaling inside the space right now, on the realities of running creative enterprise.
03
Tomorrow
Emerging voices
Youth-facing innovators shaping what comes next, with direct access to the leaders and capital they need.
Saturday 12 December 2026 · Afreximbank Africa Trade Centre, Abuja
Programme — Saturday 12 December 2026
Industrytime travel
Lessons from yesterday, realities of today, futures for tomorrow’s youth. One day, one room — keynotes, four panels, mentorship circles, exhibitions and structured networking and trade sessions.
Saturday 12 December 2026
12
Dec
Fusion of Eras
- 01
Creativity Meets Technology
AI, digital distribution, music streaming and creative commerce.
- 02
The Sage Moments Panel
Q&A with legacy voices who share defining moments from their wealth of experience.
- 03
Africa's Experience Economy
Exploring creative cities and the entertainment culture.
- 04
Building African Brands
Music, fashion, film, branding and export opportunities, from local talent to global creative enterprise.
Plus
Special in-depth masterclasses
Hands-on sessions with industry practitioners, running alongside the panels. Details announced soon.
Venue
Afreximbank Africa Trade Centre
AATC, Abuja — delivered in strategic partnership with the Centre.
Dates
Saturday 12 December 2026
One day, 150–200 registered delegates.
Proof — MADEFest 2025
It alreadyworks
The Creative Trade Pavilion was piloted at MADEFest 2025 to bridge creativity, enterprise, policy and investment. What began as an experimental knowledge and networking platform became one of the most attended and discussed segments of the festival — and the case for ACT-P 2026 as a standalone continental gathering.
- Ecosystem
- Creatives, government, investors and development partners in one room, on one agenda.
- Knowledge
- Veterans and emerging talent in direct exchange, validating the Fusion of Eras idea.
- Business
- New partnerships, mentorship and collaborations that started on the Pavilion floor.
Sectors
23 sectors represented
ACT-P deliberately convenes every major sector of the creative economy, from music, film and fashion to gaming, finance and IP. The breadth is the point: the room is where trade happens between them.
Speakers — 2026
Announcedsoon
The 2026 line-up is being confirmed across all three eras — the pioneers who built Africa’s creative sectors, the operators scaling them now, and the voices shaping what comes next. Leave your email and hear first.
- YesterdayTBASeat 1, Yesterday era, to be announced
- TodayTBASeat 2, Today era, to be announced
- TomorrowTBASeat 3, Tomorrow era, to be announced
- YesterdayTBASeat 4, Yesterday era, to be announced
- TodayTBASeat 5, Today era, to be announced
- TomorrowTBASeat 6, Tomorrow era, to be announced
- YesterdayTBASeat 7, Yesterday era, to be announced
- TodayTBASeat 8, Today era, to be announced
Partners — Venue & strategic partner
Where Africatrades
ACT-P 2026 is hosted at the Afreximbank Africa Trade Centre in Abuja and delivered in strategic partnership with the Centre: the Bank’s iconic trade hub, and the right floor for a creative economy that trades across generations.
- 01
Iconic trade hub
A targeted intervention designed to promote Africa's trade and help diversify its economies.
- 02
One stop
Integrated trade services under one roof: trade facilitation, finance and data.
- 03
Partnering
Public and private sector relationships, pan-African and beyond, to champion and grow Africa's trade.
The venue
Afreximbank Africa Trade Centre, Abuja · Saturday 12 December 2026
The tower
The facade
By night
The floor